Innovation Insights – innovation management blog

What is disruptive innovation?

By Cecilia Thirlway on 01 August 2019
Topics: innovation, radical innovation, transformational innovation, disruptive innovation, Clayton Christensen

Taking EasyJet as an example, we look at the concept first described by Joseph Bower and Clayton Christensen in 1995, and how it differs from radical or transformational innovation.

What is The Lean Startup?

By Cecilia Thirlway on 19 July 2019
Topics: innovation, business management, The Lean Startup, Eric Ries, agile, books

As Eric Ries and Steve Blank introduced principles of lean manufacturing and agile development to the innovation process, it's well worth understanding the roots and concepts behind this popular methodology

Writing a great value proposition

By Cecilia Thirlway on 11 July 2019
Topics: innovation, business management, value proposition, business model

If innovation is about translating an idea or invention into a product or service that creates value, then articulating how you propose to achieve this outcome is vital. So let's look at how to develop, test and polish your VP, and some good...

What are the 10 types of innovation?

By Cecilia Thirlway on 05 July 2019
Topics: innovation, innovation management, Ten Types of Innovation, Doblin

Innovation can take many forms, from ingenious products to new services, business models or approaches, but Doblin's framework is a good way to review and structure your efforts. Here we explore some examples of each one.

What is design thinking?

By Cecilia Thirlway on 27 June 2019
Topics: business, design thinking, innovation, creative problem solving, innovation management, IDEO, David Kelley

IDEO founder David Kelley says, “it's a big mass of looping back to different places in the process,” but how can the methodology be applied to business innovation?