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Cecilia Thirlway

Cecilia Thirlway

I'm interested in everything, but particularly in innovation, technology and intra/entrepreneurship. I can (and will!) chat with anyone, whether in a boardroom, meeting room, classroom or just over a beer. I love finding out about people, ideas and organisations and creating stories to connect them all.

Recent posts by Cecilia Thirlway:

by Cecilia Thirlway 2 min read

We take a brief look at 'the simple idea that drives 10x growth', which emerged from Intel in the 1950s and famously inspired the founders of a little startup called …

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Topics:goalsobjectivesOKRskey resultsJohn DoerrMeasure What Matters

by Cecilia Thirlway 5 min read

You'll want to capture all the ideas that emerge from your organisation, as and when they arise, but here are nine ways to give the process a helping hand. Whether …

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Topics:idea managementideasideationinnovationdivergent thinkingfive whysconvergent thinkingSCAMPER3-12-3Lotus Blossom

by Cecilia Thirlway 4 min read

A carefully chosen and well-written hypothesis makes it easy to design an experiment to test and learn from. So here are six steps to follow when crafting your prediction. A …

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Topics:innovationThe Lean Startupexperimentshypothesis

by Cecilia Thirlway 4 min read

Returning to The Lean Startup for reference, we explore the idea of experimentation in the innovation process and focus on one particular form of experiment: the Minimum Viable Product (MVP) …

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Topics:innovationThe Lean StartupEric RiesMVPexperimentsMinimum Viable Product

by Cecilia Thirlway 2 min read

Taking EasyJet as an example, we look at the concept first described by Joseph Bower and Clayton Christensen in 1995, and how it differs from radical or transformational innovation. Disruptive …

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Topics:innovationradical innovationtransformational innovationdisruptive innovationClayton Christensen

by Cecilia Thirlway 2 min read

As Eric Ries and Steve Blank introduced principles of lean manufacturing and agile development to the innovation process, it's well worth understanding the roots and concepts behind this popular methodology …

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Topics:innovationbusiness managementThe Lean StartupEric Riesagilebooks

by Cecilia Thirlway 3 min read

If innovation is about translating an idea or invention into a product or service that creates value, then articulating how you propose to achieve this outcome is vital. So let's …

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Topics:innovationbusiness managementvalue propositionbusiness model

by Cecilia Thirlway 3 min read

Innovation can take many forms, from ingenious products to new services, business models or approaches, but Doblin's framework is a good way to review and structure your efforts. Here we …

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Topics:innovationinnovation managementTen Types of InnovationDoblin

by Cecilia Thirlway 2 min read

IDEO founder David Kelley says, “it's a big mass of looping back to different places in the process,” but how can the methodology be applied to business innovation? Design thinking …

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Topics:businessdesign thinkinginnovationcreative problem solvinginnovation managementIDEODavid Kelley

by Cecilia Thirlway 2 min read

At times, it can feel as if there's no end to the different ways of defining and categorising innovation. Are there three types, six types, five categories, ten types? Are …

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Topics:businessinnovationinnovation managementhorizonsInnovation Ambition Matrixinnovation ambitionThree Horizons
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