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Cecilia Thirlway

Cecilia Thirlway

I'm interested in everything, but particularly in innovation, technology and intra/entrepreneurship. I can (and will!) chat with anyone, whether in a boardroom, meeting room, classroom or just over a beer. I love finding out about people, ideas and organisations and creating stories to connect them all.

Recent posts by Cecilia Thirlway:

by Cecilia Thirlway, on 25-Oct-2019 15:11:25

We take a brief look at 'the simple idea that drives 10x growth', which emerged from Intel in the 1950s and famously inspired the founders of a little startup called …

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Topics:goalsobjectivesOKRskey resultsJohn DoerrMeasure What Matters

by Cecilia Thirlway, on 23-Sep-2019 09:57:11

You'll want to capture all the ideas that emerge from your organisation, as and when they arise, but here are nine ways to give the process a helping hand. Whether …

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Topics:idea managementideasideationinnovationdivergent thinkingfive whysconvergent thinkingSCAMPER3-12-3Lotus Blossom

by Cecilia Thirlway, on 05-Sep-2019 17:00:05

A carefully chosen and well-written hypothesis makes it easy to design an experiment to test and learn from. So here are six steps to follow when crafting your prediction. A …

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Topics:innovationThe Lean Startupexperimentshypothesis

by Cecilia Thirlway, on 22-Aug-2019 11:45:46

Returning to The Lean Startup for reference, we explore the idea of experimentation in the innovation process and focus on one particular form of experiment: the Minimum Viable Product (MVP) …

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Topics:innovationThe Lean StartupEric RiesMVPexperimentsMinimum Viable Product

by Cecilia Thirlway, on 01-Aug-2019 15:56:20

Taking EasyJet as an example, we look at the concept first described by Joseph Bower and Clayton Christensen in 1995, and how it differs from radical or transformational innovation. Disruptive …

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Topics:innovationradical innovationtransformational innovationdisruptive innovationClayton Christensen

by Cecilia Thirlway, on 19-Jul-2019 16:51:56

As Eric Ries and Steve Blank introduced principles of lean manufacturing and agile development to the innovation process, it's well worth understanding the roots and concepts behind this popular methodology …

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Topics:innovationbusiness managementThe Lean StartupEric Riesagilebooks

by Cecilia Thirlway, on 11-Jul-2019 17:13:54

If innovation is about translating an idea or invention into a product or service that creates value, then articulating how you propose to achieve this outcome is vital. So let's …

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Topics:innovationbusiness managementvalue propositionbusiness model

by Cecilia Thirlway, on 05-Jul-2019 10:07:06

Innovation can take many forms, from ingenious products to new services, business models or approaches, but Doblin's framework is a good way to review and structure your efforts. Here we …

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Topics:innovationinnovation managementTen Types of InnovationDoblin

by Cecilia Thirlway, on 27-Jun-2019 15:53:31

IDEO founder David Kelley says, “it's a big mass of looping back to different places in the process,” but how can the methodology be applied to business innovation? Design thinking …

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Topics:businessdesign thinkinginnovationcreative problem solvinginnovation managementIDEODavid Kelley

by Cecilia Thirlway, on 20-Jun-2019 17:21:29

At times, it can feel as if there's no end to the different ways of defining and categorising innovation. Are there three types, six types, five categories, ten types? Are …

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Topics:businessinnovationinnovation managementhorizonsInnovation Ambition Matrixinnovation ambitionThree Horizons

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