No-one ever got fired for buying IBM
by Cecilia Thirlway, on 29 Jan 2016 1 min read
To find out what makes IBM such a consistent innovator, Greg looks at the company’s history, its unconstrained approach to innovation, and most importantly in our view, its focus on collaboration:
“The key to how IBM innovates is that it manages to create collaboration among all the moving parts—not only internally, but externally as well—into a key competitive advantage. Because it actively works across the innovation ecosystem, it is able to see things—and act on them—earlier.”
What the case of IBM makes clear is that disruptive innovation isn’t solely the preserve of young, agile start-ups: an open, collaborative approach means any organisation, from the largest institution to the smallest SME, can play a part.