How to generate ideas

By Cecilia Thirlway on 30 May 2019

Topics: creative thinking, creativity, idea management, ideas, ideation, divergent thinking

The innovation process frequently starts with a new idea, a flash of inspiration or a fresh perspective that can be difficult to engineer. In this article we outline some tips on how to help your people flex their creative muscles.
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Imagine an organisation where anything is possible

By Cecilia Thirlway on 18 December 2017

Topics: creative thinking, creativity, featured, futurism, idea management, innovation, insight, scenario planning, science fiction, storytelling

This article recently ran on as part of a Times supplement on Enterprise Agility.Fans of science fiction will know that in the future almost anything is possible. Whether it’s neural laces for human-to-computer communication,...
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Innovation Conversations: Samuel West, Innovation Researcher

By Cecilia Thirlway on 01 August 2017

Topics: business, creative thinking, creativity, innovation, innovation conversation, Innovation Conversations, workplace

The Museum of Innovation Failure enjoyed a lot of press coverage recently, which is how I first came across Samuel. But although I wanted to ask him about that, I was also interested to see that his academic work has been focused on creativity at...
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