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by Cecilia Thirlway 2 min read

Taking EasyJet as an example, we look at the concept first described by Joseph Bower and Clayton Christensen in 1995, and how it differs from radical or transformational innovation. Disruptive …

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Topics:innovationradical innovationtransformational innovationdisruptive innovationClayton Christensen

by Cecilia Thirlway 3 min read

Innovation isn't just about moonshots and disruptions. Expanding existing capabilities and realising smaller, less radical projects can still create value for your organisation. Here's how the three levels of ambition can help ensure balance in …

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Topics:businessinnovationinnovation managementhorizonssustaining innovationradical innovationtransformational innovationInnovation Ambition Matrixadjacent innovationincremental innovationinnovation ambitioncore innovation
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