A clear definition of the purpose of your innovations – and how they align with your overall business goals – is essential for businesses to succeed. Without this, you may well find that you waste time, money and resources on innovation projects that seem like a good idea at the time, but which have no strategic alignment.
So how can you ensure that you balance what you’re good at and what you’re passionate about with what the world needs, and is willing to pay for?
One solution is to take a look at your Innovation Ikigai. Ikigai is a Japanese concept that helps you to find your true purpose. Taking four concepts – Passion, Mission, Profession and Vocation – it helps you to align with overall business goals, reducing roadblocks to successful innovation.
Our Innovation Ikigai template asks four simple questions. The answers to these will create your Innovation Ikigai statement, helping you to align stakeholders and commit to long-term strategies and goals.
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