Strategy

Define your strategic vision and how you’ll get there.

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Share your vision

Share your vision.

Communicate your vision and mission, and the role it plays in creating value:

  • Capture the vision and mission for your entire organisation or specific regions and departments
  • Demonstrate how your vision and mission align with your innovation strategy
  • Create a place where anyone can go for a refresh on the strategy and how it’s being executed

Why is this useful?
It ensures that you’re always focussed on achieving strategic goals and not innovating for its own sake.

Set goals and work towards them

Set goals and work towards them.

Break long-term strategies into goals or OKRs (Objectives and Key Results) that can be assigned to members of your team:

  • Set goals or objectives and track your progress against them
  • Assign to senior responsible owners to drive vision and engagement
  • Develop key results to provide tangible success criteria for each objective
  • Easily review the status and latest activity

Why is this useful?
It gives you a framework you can follow to achieve your goals and clarity about who’s responsible for what.

Ensure strategic alignment

Ensure strategic alignment.

Prioritise ideas that align with your goals and filter ones that don’t:

  • Cluster new ideas around goals
  • Filter ideas by goals to see all of the ideas related to your strategy
  • Prioritise ideas with the highest impact or strategic value

Why is this useful?
It makes sure that your team isn't investing time and effort in ideas which aren’t strategically aligned.

Encourage accountability and ownership

Encourage accountability and ownership.

Highlight your innovators and project managers, and show who’s responsible for each goal or key result:

  • Build interdisciplinary teams around goals
  • Show stakeholders who they should contact for information
  • Assign key results within goals to different people to divide up the work

Why is this useful?
It makes it clear for everyone involved who is accountable for the delivery of strategic goals and their key results.
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