Embed testing and learning into the organisation’s culture to help it embrace uncertainty and innovation:
Why is this useful?
It establishes a clear and repeatable process for testing and refining ideas before they are approved for delivery.
Explore, develop and validate ideas by creating teams that are responsible for the testing process:
Why is this useful?
It gives the innovation team and subject matter experts a single view of how far along the testing process is and what you’ve learned so far.
Build a knowledge bank of everything you’ve learned that can be easily shared with the rest of the organisation:
Why is this useful?
It maximises the value of your experiments by making the learnings as easy to access and share as possible.